EIPA’s export promotion function is to identify, engage and ensure that locally manufactured products secure markets regionally and across the globe through implementation of Government and regional policies. It strategically focuses on discovering and promoting new products that are suitable for external markets and will lead to company growth and thus expansion and increase in foreign earnings.


  • Conduct market research to permit informed export promotion
  • Assist local companies in Develop market oriented export products
  • Expose Swazi companies to foreign markets to establish buyers and enhance/heightened their awareness of potential export opportunities.
  • Register and profile all existing and potential Eswatini exporting companies and develop a self-marketing Traders directory
  • export diversification through value addition, market – oriented export promotion strategy and sector/product prioritization.

Export Promotion Services

EIPA provides assistance to Swazi companies who wish to penetrate external markets through the following services;
  • a.    Market entry and industry research and dissemination of relevant trade information such as unpacking trade agreements and handling trade enquiries
  • b.    Export readiness training to cover product development, marketing strategies, etc
  • c.    Facilitation of participation in trade mission including trade fairs to establish buyers and trading partners. This is done through Export Marketing Assistance programme (EMAP)
  • d.   Inward buyer-seller missions where we host foreign buyers and set up B2B matchmaking meetings
  • e. Registration and profiling of all existing and potential exporters in the form of Traders Directory
  • Trade Opportunities in the Kingdom of Eswatini

Trade Opportunities in the Kingdom of Eswatini

The Kingdom of Eswatini has an extensively diversified export sector of its exports which are destined to developing and developed markets. These are some of the reasons why one should consider Eswatini as your preferred sourcing location;
  • High quality products due to adoption of global standards (ISO, Global Gap)
  • Good soils and climatic conditions (four season in one year) for agricultural products
  • Cheaper pricing due to access to preferential trading terms in global markets
  • Guaranteed capacity to supply all year round for agricultural based products
  • Exporters enjoy duty free import incentives to enhance their competitive in pricing
  • Proximity to major shipping ports (Maputo, Durban, and Johannesburg).