The EITF, from its debut with the agricultural sector at the forefront, gradually diversified to include other sectors such as manufacturing, tourism, services, education, ICT, Government, transport, machinery, and so forth, to the point where today almost all productive sectors of the economy are taking part in the annual exhibition. Since then, the Trade Fair has never lost its flair and attraction forces and has been a strong pillar of growth since the country gained it independence from Britain in 1968. The annual show has been strategically aligned with the countries cultural month of August, where we see activities like the Reed Dance (Umhlanga) ceremony taking place during the schools second term holidays, thus attracting a huge spectator crowd from all corners of the Kingdom.

Official Opening
The EITF wouldn’t be a spectacular national event without being graced by the presence of the Royalty, which shows that it is being supported by the Royal family for it to be recognised as a fruitful trade promotion event in the region. Usually in this day, His Majesty The King has a guest who is a representative of a strategical partnering country or industry. The official opening event happens at the stadium where an array of events is witnessed penning from musical entertainment, dances, speeches and the presence of VVIP of the country. Having graced the business community with the speech from the throne, His Majesty King Mswati III then takes the time to interact with business exhibitors and visit the stands. His Majesty’s presence is an official endorsement of the event and paves the way for the activities to follow.

The EITF records a participation of over 260 exhibitors annually, which includes companies from foreign countries including, Zimbabwe, South Africa, Botswana, Lesotho, Taiwan, Singapore, Vietnam, Tanzania, Ghana, Nigeria, amongst the rest. In its inception in 1968 the EITF was solely focused on promoting the agriculture sector, but within the years it has grown to represent a huge number of sectors and it has been grown to support the economic performance of the country in terms of trade partnerships and investment opportunities. Today the Trade Fair takes a very diverse list of sectors and social events. It has been designed to be the all in one market for local and international businesses. It plays an important role in;

  • Exposing players in each sector

  • Promoting networking environmnent for local and foreign exhibitors

  • Providing a stepping stone for local and foreign companies in finding local partners.

Through its initiatives of disseminating trade information to businesses, the EITF has provided a platform for local business support institutions including government to raise awareness on topical issues through seminars and workshops. This activity takes about five days during the EITF period, where economic and business enhancing discussions are elaborated on.

The EITF brand not only promotes trade exhibitions but aims at catering to the needs of the different crowds who attend the event. Entertainment including fun fair games, musical festivals, spinning and drifting, basketball and volleyball tournaments and cultural dances serves as the right dosage for the people visiting the Trade Fair.

Official Closing
The official closing ceremony is graced by the head of government, His Excellency The Right Honourable Prime Minister, together with the Honourable Minister of Commerce, Industry and Trade, who will issue certificates of excellence to exhibitors.